Pixel to P&L.
Growth infrastructure you can actually trust.
A tracking, attribution, and automation layer that turns Meta, TikTok, Google, Shopify, and Amazon into one blended read on what is actually working. Built so the growth team can trust the dashboard before they finish their coffee, and so no one is doing a manual data pull ever again.
Three failure modes eating trust in the data.
Every fast moving DTC brand running Meta, TikTok, Google, Shopify, and Amazon at once hits the same three walls. Different symptoms, same root cause: tracking infrastructure that was never built as a system.
Three platforms, three different stories
Meta says one thing, Google says another, and Shopify says a third. Without a single source of truth, budget decisions get made on whichever number happened to be open on screen.
Manual reporting eats the morning
Without automated Slack alerts and clean dashboards, spend anomalies and CPA spikes get caught hours late, after the budget that should have been paused has already spent.
Blended CAC to LTV still lives in a spreadsheet
DTC and Amazon sit in separate silos with separate reporting, so nobody has a daily read on true efficiency across the full storefront mix as retail gets added on top.
Infrastructure the growth team can actually rely on.
A tracking and attribution layer built once and trusted every day after. Meta CAPI, TikTok Events API, and server side Google Tag Manager fire in sync with the full Shopify customer journey, add to cart through subscription renewal, so the same event never tells three different stories. A blended attribution stack, Triple Whale or Northbeam depending on what is already live, layers Fairing post purchase survey data and promocode tracking on top of platform reporting to build the GMLTV to CAC read across DTC and Amazon in one place. Klaviyo, Attentive, Skio, and the loyalty and review stack stay wired into Shopify with clean data flows instead of duplicate exports. Zapier and Make replace the manual data pulls with Slack alerts that fire the moment spend, CPA, or tracking drift crosses a threshold, so problems surface before the morning stand up instead of after the week's spend is already gone. Every dashboard ties out because the underlying event data was correct at the source, not patched after the fact.
What you get. Phase by phase.
Every phase ships with concrete deliverables you sign off on before the next begins. No vague "ongoing collaboration" hours, no mystery scope.
- Full audit of Meta CAPI, TikTok Events API, and Google Tag Manager firing across Shopify, landing pages, and checkout
- Event map for add to cart, initiate checkout, purchase, subscription, and upsell events, checked against what each platform reports
- UTM architecture and naming convention locked and documented for every channel and campaign type
- Discrepancy log built naming exactly where Meta, TikTok, Google, and Shopify numbers diverge and why
- Attribution stack, Triple Whale or Northbeam matched to what is already live, configured and reconciled against platform reporting
- Fairing post purchase survey implemented for channel level contribution insight
- Promocode tracking infrastructure built for partnerships, influencer, and podcast attribution
- First pass GMLTV to CAC blended framework live across DTC and Amazon
- Liquid and theme level scripts shipped for checkout optimization and conversion tracking snippets
- Klaviyo, Attentive, Skio, loyalty, and review platform data flows wired clean into Shopify
- Replo and landing page builds audited for tracking, load speed, and data capture
- Technical issue backlog cleared across the ecommerce stack
- Slack alerting live for spend anomalies, CPA spikes, tracking failures, and revenue milestones
- Zapier and Make workflows replacing manual data pulls and repetitive reporting tasks
- Daily, weekly, and monthly automated reports scoped to the right metrics for the right people
- Dashboard rebuild so every view ties out to the underlying event data
- CRO A/B test instrumentation checklist built so every test result is statistically reliable
- Incrementality testing framework scoped for new channel and tool evaluations
- Documentation and Loom walkthroughs handed to the growth team for every workflow shipped
- All dashboards, scripts, and automations owned and editable by JOYMODE from day one
Four weeks. Audit to automated.
Each week ships a working deliverable. Click any week to see exactly what lands in your stack by Friday.
Deliverables this week
- Full audit of Meta CAPI, TikTok Events API, and Google Tag Manager firing across Shopify, landing pages, and checkout
- Event map for add to cart, initiate checkout, purchase, subscription, and upsell events, checked against what each platform reports
- UTM architecture and naming convention locked and documented for every channel and campaign type
- Discrepancy log built naming exactly where Meta, TikTok, Google, and Shopify numbers diverge and why
Deliverables this week
- Attribution stack, Triple Whale or Northbeam matched to what is already live, configured and reconciled against platform reporting
- Fairing post purchase survey implemented for channel level contribution insight
- Promocode tracking infrastructure built for partnerships, influencer, and podcast attribution
- First pass GMLTV to CAC blended framework live across DTC and Amazon
Deliverables this week
- Liquid and theme level scripts shipped for checkout optimization and conversion tracking snippets
- Klaviyo, Attentive, Skio, loyalty, and review platform data flows wired clean into Shopify
- Replo and landing page builds audited for tracking, load speed, and data capture
- Technical issue backlog cleared across the ecommerce stack
Deliverables this week
- Slack alerting live for spend anomalies, CPA spikes, tracking failures, and revenue milestones
- Zapier and Make workflows replacing manual data pulls and repetitive reporting tasks
- Dashboard rebuild so every view ties out to the underlying event data
- All dashboards, scripts, and automations owned and editable by JOYMODE from day one
JOYMODE, let's build the trust layer.
A 30 minute call where I share my screen, walk through the tracking audit approach, show how the discrepancy log works, and confirm scope against your current stack, Triple Whale or Northbeam, Klaviyo, Skio, whatever is already live. Happy to walk through commercials on the call.